Strategically Driving Your Traffic

Do you ever get the feeling that no matter how hard you try you can’t seem to grow your blog beyond a measly 100 page views per day? The earliest days of blogging are without doubt the most difficult because you put in so much hard work without seeing much in way of results.

While some of you may find this strategy a bit too common sense, there is a a lot to be said for implementing a simple strategy that will increase your traffic and drive you to and above that 1,000 daily page views mark. In fact, the strategy could even be used even if your are already over 1,000 per day but would like to stretch beyond some sort of traffic plateau.

By taking the time to execute the 4 steps as laid out here, and spending the 2.5 hours every day you will begin to see marked improvements in no time.

Step One: Content Is King (1 hour per day)

Spend one hour per day brainstorming, researching and writing killer content. Some people swear by content sometimes called linkbait and pillar articles.

Make it your goal is to post one killer article every week. At the very least, aim for one every 15 days. Over the span of those 15 days, the one hour you spend daily on content will be entirely devoted to the same piece. Basically, expect killers articles to take from 5 up to 10 hours of your dedicated time.

Step Two: Networking (30 minutes per day)

Networking is absolutely essential, especially when you are just getting started. Spend 30 minutes each day and dedicate it every day working from the following list:

  • leaving comments on other blogs within your niche,
  • linking to posts of bloggers in your niche, and
  • interacting with the bloggers in your niche via email, IM, Facebook or Twitter.

Set out to build genuine relationships! Don’t be rude and approach people just because you think they can help to promote your blog. Contact them because you respect their work and you’ll find they respect you in return.

Step Three: Promote, Promote, Promote (30 minutes per day)

Focus on promoting your killer content. Whenever you publish a killer piece, push it in any way you can. Here are some ideas:

  • let your network know about it,
  • let bloggers in appropriate niches know about it,
  • getting friends to submit the article to social bookmarking sites,
  • getting friends to tweet the article, and
  • post about the article in online forums and/or newsgroups.

If you have time left, spend it on search engine optimization, social media marketing and activities to promote your blog as whole.

Step Four: Regular Posting (30 minutes per day)

A blog does not live or thrive on killer content alone. Normal posts are the ones that you publish more routinely, between the killer content articles. For example, you might publish a killer article every Monday and normal posts the rest of the week. Here are few ideas for normal posts to get your creative juices flowing:

  • a post linking to an article on another blog and shares your opinion about it is a good choice
  • a post that informs your readers of new or breaking news in your niche
  • a post that asks a question of your readers with the goal of creating a discussion
  • a post featuring resources or tips that you believe would be helpful to your readers

While killer content is without doubt an essential part of any successful blog, promoting your blog, inviting new readers, and keeping on top of normal postings are the tactics that will keep your readers engaged.






4 responses
  1. Anika Ame Avatar

    This article is helpful. I want to be more consistent with my blog, and I think that setting a schedule with these guidelines will be very beneficial. Thanks Gayla!

  2. Carol Avatar

    I just wish there was a way to cut the networking/promoting time down…so easy for it to eat half a day, every day.
    I’m getting around 200,000 pageviews now, so the bright side is, it’s working!
    Guest posts on top sites is another really key strategy to drive more traffic.

  3. Steven R. Avatar
    Steven R.

    This was a really helpful article. It’s very difficult to attract users to your blogs, and so knowing specific tips such as these is very handy.

    Thanks, Gayla!

  4. Shalini R Avatar

    Thanks much for the ideas. I am trying to get more consistent with my posts and your ideas are a great help.

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