The Ultimate Guide to Copywriting

copywriting tips

Last year, I shared a quiz titled “What Type of Freelance Writing Gig Suits You Best?“, and if you took it and got “copywriting” as the result, you’ll love this post. Actually, even if you didn’t get that result, the chances are you’re doing some copywriting work – whether you realize it or not.

Copywriting is an often used term, sometimes inaccurately.

ultimate guide to copywriting

That’s where the ultimate guide to copywriting comes in handy – very handy.

It’s a detailed infographic which should clarify what copywriting really is.

In defining copywriting, the infographic examines elements such as the audience, purpose, and strategy. It also showcases great examples of slogans (many of which you probably can rattle off without looking).

This post was proofread by Grammarly

More importantly, the infographic gives tips on how to write effective copy. From highlighting benefits to asking questions to using commands and promises – these tips are practical things you can apply to tighten your copywriting skills.

I have to warn you that this is a very long infographic, but you won’t regret perusing it. I bet you’ll keep coming back to it (as I know I will).

Enjoy learning!

ultimate guide to copywriting


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7 responses
  1. Claire Avatar

    Absolutely stunning infographic, well done. This is going on Pinterest for future reference 🙂

  2. Ann Conway PhD Avatar

    This is excellent! Thanks so much.

  3. Alyssa Avatar

    This was fantastic! I’m getting into the copywriting business and this guide helped answer all the questions that a lot of books failed to explain clearly. Thank you so much!

    1. Noemi Tasarra-Twigg Avatar
      Noemi Tasarra-Twigg

      Our pleasure, Alyssa.

  4. Noemi Tasarra-Twigg Avatar
    Noemi Tasarra-Twigg

    Thank you, Claire and Ann. We didn’t create it (source below the infographic), but we’re happy to share it with everyone.

  5. Avatar

    I am new in all this and write about jobs, job interview, HR, and similar topics. It is great to have kind of manual about writing your blog. Thank you.

  6. Ellen ternes Avatar

    Very good, but was surprised that out of the 21 authors w/featured comments only 2 were women, only 1 was not white. Well, maybe Yoda should be counted as not white. In any event, thanks for making available.

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